Climate change alarmists are pushing for a change in vocabulary to scare people into taking global warming more seriously, starting with terms like “global meltdown” and “climate collapse.”
Writing for AdAge this week, Aaron Hall argues that in order to get people to “take action” against climate change, “rebranding” is crucial, since people have gotten too used to the idea that climate is changing and need to be shocked into the notion that the world as we know it is ending.
“Is there a better way to convey the urgency of the situation, while also encouraging folks to take action? Could the tools of branding and brand naming create a more resonant, powerful name?” Mr. Hall asks.
What he and his marketing team came up with was a series of much more frightening labels to stick on climate change in the hope of jolting people into meaningful engagement.
The terms “Global Meltdown” or “Global Melting,” for instance, deliver a more negative image than mere “Global Warming,” he contends.
“The names signal that ice caps are melting, but also create a more visceral image in the mind — that real feeling of ‘melting’ when it’s too hot outside. A meltdown is a disastrous event that draws from the ultimate terror of a nuclear meltdown, an apt metaphor for global destruction.”
“Climate Collapse” and “Climate Chaos,” on the other hand, “instill a clear message or even a direct call to action,” Hall notes, adding that “there’s nothing neutral about collapse or chaos.”
To up the rhetoric even more, Hall proposes the weaponized term “Scorched Earth.”
“Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable — an irreversible barren wasteland,” he insists. “‘Scorched Earth’ paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.”
“Whatever we call it, impending climate doom is upon us if we don’t act quickly,” Hall concludes. “Perhaps a new name will shift the needle, even if just a little.”
Mr. Hall’s contention that it does not matter if what is said is true as long as it elicits the necessary response is reminiscent of similar assertions by leaders of the Extinction Rebellion (XR) movement.
Spokespersons of the movement have acknowledged that their claims that billions of people are going to die from climate change have no basis whatsoever in scientific fact but are necessary to provoke the kind of response that is needed to cut back on greenhouse gas emissions.
Pressed last month on what the basis was for predictions of mass deaths, XR spokesperson Zion Lights acknowledged there is no real ground for these predictions, but contended that such incendiary language is necessary to motivate people, confessing that “alarmist language works.”
While it is clearly true that “alarmist language works” in some cases, it is also true that people tend to resent being lied to and manipulated.
Like Aesop’s fable of the Boy Who Cried Wolf, climate alarmists may wake up one fine day to find that nobody believes them anymore.
Such is the price of lying.
Read more at Breitbart
Isn’t this a little like yelling “FIRE!” in a crowded theater? At some point you just can’t say what ever you want and get away with it. Some children are clearly terrified and NOAA and NASA should be doing more to put things in perspective for the terminally stupid. If they don’t, they’re complicit when people start hurting themselves at 60’s style riots.
If your sleep is often awaken by loud explosions, you know there is an emergency. If you live in the country side or the US and hear about the Nazis bombing London, there is little doubt that there is an emergency. If every time you look outside the climate is about the same it has been all of your life, there is no emergency. Changing words does not change what is happening.
How dare you.
It’s easy to blame the public at large, which is mostly science-illiterate. The real blame lies with the governments who wholeheartedly have signed up to what Socrates called ” The Noble Lie”.
I hope these nit-wits recycle their stupid signs and make a few new cardboard boxes to load up with cans of food to ship to the stores where Americans and others can buy it
Watch as kids are asked to dress up like hippies and sing stupid songs like Big Yellow Taxi and to denounce their parents for not riding bike to work and not going vegan.As usial this time of year those idiots from PETA were out there urging us al go vegan PETA is STUPID
Why not make the re-branding of The Greenhouse Effect an annual event? Every December 21st, the ancient cultist fave, just in time to ruin Xmas, the pagan Gaia -hating Christians’ consumer orgy festival. Change the name every year, make it a holiday for public servants. Give the kids the day off.
If they see their shadow, we have 10 more years to save the planet.
Why the need for propagandist strategy planning ?
Why the need for tailoring phraseology for
Shock Value ?
If the evidence were on their side
they would only need to
Present It
and rest their case.
All this idiotic nonsense from the Tree Hugger’s/Granola Bar Muncher’s just change the words to sare everyone into living in Caves or Grass Huts and living without cooked foods and walking for miles to visit relitives these alarmists nit-wits should be made to live like this for a year
The people go and use the apocalyptic terms to describe the changing climate will (and has from what I can see) backfire on them. All the average (thinking) citizen needs to do is look around and see that there is no “Climate Collapse” or any other such nonsense.
Here in the US this is Thanksgiving weekend and the number of people flying and driving to visit family is at an all-time high–guess we aren’t too concerned. And my wife and I just got back from a week at a resort in Mexico where there is continuing construction of more resorts. Ski areas continue to build more resorts for the skiers in spite being told that snow will soon be a thing of the past. So the only people who claim to believe the climate is on the verge of collapse are politicians who want more money and control over us, the so-called scientists who are feeding at the government trough via “research” grants, the companies reaping money from the scam by building bird shredders (aka wind turbines) and solar panels, and the ignorant kids who are being manipulated and indoctrinated by the groups named above.