From streaming platforms for half-baked reality dating shows to normalizing electric vehicles. When Netflix engages in shameless product placement, you can be sure it will at least be extra woke.
The left-wing steamer has entered a deal to feature General Motors’ electric vehicles in its original movies and TV series, providing the company with a new revenue stream while also burnishing its questionable credentials as a corporate climate crusader. [emphasis, links added]
The campaign is also intended to serve as what one GM executive called a “blueprint” for Hollywood’s big push to normalize electric vehicles in the minds of consumers and to “accelerate the transition” away from gas-powered cars.
Netflix’s deal with GM will officially launch during the Super Bowl on February 12 with a commercial starring Will Ferrell who will reportedly drive a host of different GM electric vehicles through various Netflix shows, including Bridgerton, Squid Game, and Army of the Dead.
The streamer will place GM vehicles in its reality shows Love Is Blind and Queer Eye, as well as scripted shows, like the upcoming Rob Lowe comedy Unstable, according to a report from The Hollywood Reporter.
GM’s chief marketing officer Deborah Wahl said the goal is to normalize electric vehicles in an effort to “accelerate the transition” away from gas-powered vehicles.
“I think you can see with this we’re working together to create a blueprint for the whole entertainment industry in how to think about normalizing EVs and showcasing this all-electric future because we all know it’s good for all of us if we accelerate that transition,” she told the trade magazine.
Electric vehicles have come under criticism for their dubious environmental qualities — mainly for relying on fossil fuel power grids for charging.
As Breitbart News noted, the left’s push for electric vehicles comes at a time of soaring electricity prices for households, making it more expensive to drive the average electric vehicle 100 miles than a gas-powered car for the same distance.
Read more at Breitbart
Ricky Bobby comes out of the closet. He’ll drive a subsidy-sucking Chevy that ironically sounds like a vacuum cleaner. I predict that the stomach pumping scene will end up on the cutting floor.
Another big time buisness blunder like New Coke was
So, seeing paid actors using paid placement EVs in fictional stories makes people want to buy one?
Yes, movies can and do make difference.
Let’s see now. The black TransAm in “Smokey and the Bandit”. After the movie was released, the waiting time for a black TransAm from the factory went up to eight months.
“Dirty Harry”. The S&W Model 29 in 44 Magnum had been on the market for ten years prior to the movie. Sales were very slow. After the movie, people were offering gun stores twice Manufacturer’s Suggested Retail Price (MSRP) just to get one. (A year later, “used” 29’s flooded the market, usually accompanied with an “almost full box of ammunition”.)
“1,001 Dalmatians”. After the following Christmas there was a glut of puppies being returned to pet stores and taken to animal shelters.
.(Note however: this was back in the days when Hollywood made movies worth watching.)
The American people we rejected the metric system back in =the
1980 and now they want us to go all EV over a totally fake threat
Actually the Metric System of measurement is the only system that has been officially recognized by the US Congress. The history is at: https://metricviews.uk/2016/07/28/150-years-of-legal-metric-usage-in-the-usa/