Like many companies today, The North Face claims a moral high ground by politically aligning itself with leftist views.
While the California-based company would not provide 400 jackets to West Texas oil and gas developer Innovex Downhole Solutions, it is dependent on the fossil fuel industry.
Nearly two-thirds of its apparel is produced from synthetic materials made possible by fossil fuels. The parkas, boots, and backpacks The North Face sells are made from products it virtue-signals against to appease the left.
The North Face, though, tells a different story when in the public eye. The company claimed it will not sell its apparel to oil and gas companies, which are supposedly “not consistent with its brand standards.” The woke capitalists say they will provide “100% responsibly-sourced apparel fabrics by 2025.”
In light of their fossil fuel hypocrisy, the state of Louisana commended the company for its commitment to the oil and gas industry.
In a resolution last week, the Louisiana House recognized The North Face as an “extraordinary customer” of “the Louisiana oil and gas petrochemical industries.”
The resolution highlights the “symbiotic relationship between the Louisiana oil and gas and petrochemical industry and The North Face,” commending the clothing company for “utilizing vital oil and gas resources so important to our state.”
“The North Face continues to offer a comprehensive collection of high-performance outerwear, skiwear, backpacks, duffels, and footwear made with nylon, polyester, and polyurethane, all of which come from petroleum products,” the resolution reads.
Business Insider reports that the fashion industry accounts for 10 percent of global carbon emissions.
According to a study by the Ellen MacArthur Foundation, which the company partially funded, an estimated 20 percent of the globe’s pollution via water is from textile treatments and dyes.
The parent company of The North Face — VF Corporation — has factories in Communist China and uses gas to fly materials to the U.S.
The company was also recognized by the Colorado Oil and Gas Association in March with an “Extraordinary Customer Award.”
“To have such a large percent of what they make, probably three-quarters of the mass they ship is actually our product. So, it’s hard to top the all-in nature of The North Face as a consumer of our product,” Chris Wright, CEO of Liberty Oilfield Services in Denver, Colorado, said.
The majority of The North Face’s products are derived from the petroleum-based materials polyester, nylon, and polyurethane. And yet, the company virtue signal about the evils of the very fossil fuels they make money off of.
The North Face did not respond to a request for comment.
Read more at The Federalist
It would seem that North Face have a South face too, castigating fossil fuel use while profiting from such use. And, no, being two-faced should confer no advantage…
Anyway, why are they still in business? Coats are no longer needed, for cold and rain are things of the past. Hiking boots are also unnecessary when nature has been denuded to the point of non-existance. It sure is hard not to be sarcastic with these woke capitalists.
Ditto. Along the same lines, David Attenborouh is currently being honored for his climate heroism, but little does the Left know he actually got it right in 2019 … https://newtube.app/user/RAOB/rNl4zJm
I’m sure the folks who design the products know they are made from Petro-chemicals but not so sure that those who run sales, marketing, and certainly those in public relations have a clue.