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‘Woka-Cola’ And Bill Nye Teach The World To Greenwash

by Jeffrey Clark
April 08, 2022, 2:56 PM
in News and Opinion
Reading Time: 3 mins read
A A
5

coca cola ad clipBill Nye the Science Guy went from pushing climate change to helping sell more Cokes for possibly the largest plastic polluter in the world, Coca-Cola.

If there were a greenwashing awards show, Bill Nye would be its host and Coca-Cola would be the winner. [bold, links added]

Greenwashing is when companies attempt to trick “consumers into thinking they are helping the planet by choosing” certain products, according to the BBC.

The Coca-Cola Company’s (Coca-Cola’s) YouTube channel posted a video on April 5 called The Coca-Cola Company and Bill Nye Demystify Recycling.

The short video featured Nye as a cutesy character made out of recycled plastic and donning a Coca-Cola-themed red and white bowtie.

He beamed, “When we use recycled material, we also reduce our carbon footprint. What’s not to love?”

Nye all but preached from Coca-Cola’s woke pulpit: “By closing the loop [through recycling] we can create a world without waste,” he said. “But with refreshing taste!”

And according to Nye, the world can thank none other than “the good people at the Coca-Cola Company [who] are dedicating themselves to addressing our global plastic waste problem.”

As it turns out, there is quite a lot “not to love” about Coca-Cola’s propaganda short. 

The Coca-Cola Company was the world’s worst plastic polluter for the fourth year in a row in 2021, according to the environmental group Break Free From Plastic’s annual report.

Not that anyone would know that from Coca-Cola’s short ad.

Nye also failed to mention that most plastics are thrown away, not recycled. The Environmental Protection Agency reported in 2018 that the recycling rate was a measly 8.7 percent.

Nye’s video partnership with Coca-Cola is just one small part of the company’s overall extreme green agenda. Coca-Cola linked to an Environmental, Social and Governance (ESG) report on its website under the tab Sustainable Business.

The Great Reset author Longtime talk radio host Glenn Beck explained that ESGs are like Chinese Communist Party-style social credit scores for businesses.

Creating “A World Without Waste” is just one of Coca-Cola’s six stated goals, which include reaching “net-zero carbon emissions by 2050,” according to the beverage company’s 2020 ESG report.

That same report revealed that The Coca-Cola Foundation spent $4.7 million on social justice-related issues.

The company paid out a whopping 519 grants in the year 2020 alone, including one $25,000 grant to the radical Ackerman Institute for the Family to support “transsexual and gender-expansive children” in the New York area.

Almost makes a guy want “to buy the world a Coke,” right, Coca-Cola shareholders? Not that they or Bill Nye necessarily need the money, that is. Nye has a net worth of $8 million, according to Celebrity Net Worth.

If only climate hypocrisy could be packaged, bottled, sold, and recycled, but then The Coca-Cola Company would probably try to sell that, too.

Read more at NewsBusters

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Comments 5

  1. Allan Shelton says:
    4 years ago

    Sorry…
    I forgot to mark my comments as total sarcasm.

  2. Spurwing Plover says:
    4 years ago

    Many other nations causing more plastic litter problems then America and that Island of Plastic litter is’nt as big as we have been told buts its still a problem

  3. Allan Shelton says:
    4 years ago

    AND…..
    Once the Government closes down all the “carbon pollution” emitting coca cola plants, then start closing down all the breweries, and all the fire extinguisher plants .
    Don’t forget that all the greenhouses are using CO2 for plant growth.
    They have to cease any purchases of CO2 immediately.

  4. Allan Shelton says:
    4 years ago

    Forget about plastic….
    Coca Cola releases CO2 into the atmosphere every time one opens a bottle or can of Coke.
    According to the UN IPCC that is pollution.
    Has Nye calculated the “carbon footprint” of the thousands of coca colas opened every day in the world?
    Where are the eco-activists at the coca cola plants??

  5. Gary Brown says:
    4 years ago

    Mar 31, 2020 Plastic Wars (full film) | FRONTLINE

    Have efforts to solve the plastic pollution problem made it worse? Go inside the battle over plastics, recycling and what’s at stake.

    https://youtu.be/-dk3NOEgX7o

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