Apple ran a political ad during the NBA Finals seemingly meant to further the company’s climate change warrior campaign.
The iPhone maker aired a political ad entirely out of Live Photos of various nature shots along with the late astrophysicist Carl Sagan reading sections of his Pale Blue Dot, a 1994 speech that attempts to further the study of astronomy.
Sagan’s famous speech expounds upon the vastness of the universe in respect to the smallness of the planet Earth and asks listeners to be good to each other and to the environment.
WATCH:
Apple’s CEO Tim Cook has been publicly excoriating President Donald Trump for vacating a climate accord his predecessor signed in 2016 that sought to reduce the country’s greenhouse gas levels by 28 percent of 2005 levels.
The company’s head honcho told reporters June 6 that the president should put his politics aside and sign the 200-member non-binding climate pact.
“But in terms of, ‘do you interact with politicians or do you not,’ my view is that first and foremost things are about, can you help your country and if you can help your country and you do that by interacting, then you do it,” Cook said. “The country eclipses politics.”
His Silicon Valley company’s vast solar power investments would have benefited had the White House kept the U.S. wedded to the Paris agreement. Apple acquired tax credits last year after kick-starting Apple Energy, a subsidiary company that produces and sells solar power.
The company won federal approval from federal regulators last year to start selling excess energy from its various California and Nevada solar farms. Instead of buying solar electricity from another operator, FERC’s approval gave Apple the ability to sell the juice from its own clean power plants.
Apple’s strategy bolstered Cook’s environmental credentials, gave them some independence from the broader U.S. electric grid, and allowed the company to take advantage of the investment tax credit (ITC), which helped reduce Apple’s tax burden. The credit gives breaks to owners of solar projects worth 30 percent of project costs.
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I always thought that Apple was fashion. People lined up for blocks for the latest iPhone. Panic buyers. No wonder Apple has hundreds of billions in cash. Good product, no doubt, but there’s some snobbery associated with being the first to own their latest. If Tim Cook didn’t take a clear stand on Climate Change, Apple’s brand would tarnish quickly. Maybe Ivanka feared her business would fail if she endorsed Dad’s uncool climate policies. Enlightenment will have to come from elsewhere.
First anti-suicide nets now solar panels. So progressive. I switched to the Sony Xperia Performance after years with iphone 5. I hate the iphone 5.
What dirty little secrets are they hiding from the Public anyway?
Apple has enough cash offshore to buy General Electric. Dabbling in green energy is a public relations exercise .
Apple is to energy what Exon is to I Phones . How many corporations have destroyed shareholder wealth by drifting from their reason for success ?
Time to ditch Apple till they get focused on their core business which incidentally
wasn’t dependant on corporate welfare like the so called “renewables ” .
Apple is joining in on mass stupidity ?
Who’s running Apple ?
They didn’t become wealthy because of stupidity.
There are many many worms in Apples core far too many to count